MOOD BOARD
EXECUTIONS
OOH / AMBIENT / GUERILLA
MOBILE APP USER (UX/UI) INTERFACE
WEBSITE
INSIGHT
People can’t see that we are in crisis until they are directly affected, what might be currently happening is not affecting them or their families... Yet.
PROBLEM
People are not feeling alarmed enough to choose to change their behavior now when it comes to helping reduce their consumption that leads to climate change.
OBJECTIVE
Sound the alarm on climate change and provide a more insightful experience for users who are directed to download the app through an experimental advertising campaign.
